NEW YORK—June 11, 2019—Morgan James’ new business book release, The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups by Todd Saxton, M. Kim Saxton and Michael Cloran, is a guide that helps new businesses avoid the “icebergs” blocking their path to success. The Titanic Effect was written for anyone investing their time or money into a startup business.
The tragic fate of the Titanic was caused not only by the iceberg it collided with, but also by a series of small mistakes along the way. In the same way, many startup businesses have sunk due to missteps in their early stages of development. The Titanic Effect was written to help entrepreneurs and investors learn from these common errors so they do not repeat them in their own business.
The Titanic Effect combines the experience of business professors Todd and Kim Saxton and serial entrepreneur Michael Cloran. These professionals apply lessons from the Titanic as well as case studies of both successful and unsuccessful startups to help entrepreneurs and investors navigate the challenging first steps of a new business. Through The Titanic Effect, individuals find themselves able to identify dangerous hidden debts and sail ahead to success.
If you would like more information about this topic, or to schedule an interview with Todd Saxton, M. Kim Saxton or Michael Cloran, please call Nickcole Watkins at 516.900.5674.
About the Author: Dr. Todd Saxton is a professor, author, and businessman. Saxton is an Associate Professor and Indiana Venture Faculty Fellow at the IU Kelley School of Business, where he has won many awards for his teaching on strategy and entrepreneurship. Saxton has also written many articles and book chapters containing effective corporate strategies. Saxton currently lives in Indianapolis, Indiana, but has also lived in New Jersey, Virginia, Pennsylvania, Wisconsin, the D.C. area, and Bloomington, Indiana.
More About This Title: The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups by Todd Saxton, M. Kim Saxton and Michael Cloran will be released by Morgan James Publishing on June 11, 2019. The Titanic Effect—ISBN 9781642792140—has 254 pages and is being sold as a trade paperback for $17.95
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)
# # #