NEW YORK—July 17, 2018—Morgan James’s new release, Gallery Ready: A Creative Blueprint for Visual Artists by Franceska Alexander, teaches emerging artists how to make their art stand out from the crowd, and how to make it sell in a gallery.
The idea of the starving artist exists for a reason. It can be very difficult to make a living out of making art if one does not know how to market themselves or where to begin. Having grown up in a family of artists, Franceska Alexander recognized this struggle, and became passionate about helping new artists get started in their career. Using her experience as gallery owner and an art gallery coach, Alexander has compiled her tips and insights into Gallery Ready, a guidebook for artists to get their start in the professional art-selling world.
Gallery Ready: A Creative Blueprint for Visual Artists helps artists uncover what it takes to get their art into a respected gallery. Alexander offers pointers on how to prepare for meetings with gallery owners, how to entice art collectors, and how to scale art to the next level. She also addresses how the art buying and collecting market has adapted with advances in technology, and explores how artists can use virtual tools and networking to broaden their reach to galleries and grow their audience.
Creating art takes talent and passion, but selling art takes business knowledge, marketing savvy, and professional mastery. Franceska Alexander understands the market, and provides talented new artists all the tools and intel they need to turn their passion into a living. Gallery Ready: A Creative Blueprint for Visual Artists is a practical, valuable tool for any artist looking to gain exposure and further their career.
If you would like more information about this topic, or to schedule an interview with Franceska Alexander, please call Nickcole Watkins at 516.900.5674.
About the Author: Franceska Alexander is a painter, gallery owner, art instructor, and art gallery coach. She was born into a family that collected, made and appreciated art. Surrounded by musicians, sculptors, photographers, actors, and designers she developed an early esthetic for fine art appreciation. In 1986 she opened her first gallery in Big Sur, California. Years later, she received a Masters of Fine Arts degree in Visual Arts at the California Institute of Integral Studies in San Francisco. She now resides in Nevada City, California and owns The Alexander Gallery, which represents emerging and mid-career artists.
More About This Title: Gallery Ready: A Creative Blueprint for Visual Artists by Franceska Alexander will be released by Morgan James Publishing on July 17, 2018. Gallery Ready—ISBN 9781683507970—has 114 pages and is being sold as a trade paperback for $14.95.
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. ( www.MorganJamesPublishing.com )
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