NEW YORK—March 5, 2019—Morgan James’ new book release, Making the Healthcare Shift: The Transformation to Consumer-Centricity by Scott M. Davis and Jeff Gourdji, guides healthcare organizations in making a beneficial transformation. This book was written for any healthcare organization that wants to be competitive in a changing industry.

As the industry undergoes major changes, many healthcare organizations recognize the need for a change, but do not know how to begin. Learning to adapt to the modern, consumer-centric model, however, will determine the fate of each healthcare organization. Making the Healthcare Shift is a guide that shows these organizations how to make a transformation and be competitive in the current healthcare industry.

Making the Healthcare Shift was written by Scott Davis and Jeff Gourdji, marketing strategists with decades of consulting experience. Their new book focuses on re-inventing the way healthcare organizations engage with their consumers. Through an extensive study and more than 60 interviews with the largest healthcare organizations, such as Mayo Clinic, Blue Cross Blue Shield, and Pfizer, Scott and Jeff have identified five crucial shifts for competing in the age of healthcare consumerism. In this book, they will share those five shifts, as well as practical advice on how to apply them to the readers’ particular healthcare organization.

If you would like more information about this topic, or to schedule an interview with Scott M. Davis and Jeff Gourdji, please call Nickcole Watkins at 516.900.5674.

About the Authors: Scott Davis is a business consultant, author, and currently the Chief Growth Officer of Prophet, a strategic growth firm. Over his 25 years of experience, Davis has worked with major companies such as GE, Johnson and Johnson, Allstate, Hershey’s, Microsoft, and many others. He also has extensive experience working with healthcare organizations such as the Blue Cross Blue Shield Association and the Mayo Clinic. He now frequently speaks for students in MBA programs, and writes for forbes.com. Davis currently lives in Glencoe, Illinois.

Jeff Gourdji is a Partner and a co-leader of the healthcare practice at Prophet. Jeff brings a breadth of experience having worked extensively across the health care value chain for 20 years. His current and past clients include Mayo Clinic, Northwestern Medicine, Encompass Health, Anthem, Eli Lilly & Company and several Blue Cross Blue Shield plans. Jeff is a frequent speaker and writer and has been published or cited in Becker’s Hospital Review, Modern Healthcare, Medical Marketing & Media (MM&M), PM 360 and MediaPost. Jeff received his M.B.A. from the University of Chicago Booth School of Business and currently resides in Chicago, Illinois.

More About This Title: Making the Healthcare Shift: The Transformation to Consumer-Centricity by Scott M. Davis and Jeff Gourdji will be released by Morgan James Publishing on March 5, 2019. Making the Healthcare Shift—ISBN 978-1642791013—has 210 pages and is being sold as a trade paperback for $17.95

About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)

 

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