NEW YORK—May 6, 2019—Morgan James’s new release, Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, by Jill Soley and Todd Wilms, serves as a roadmap for dreamers, entrepreneurs, and trailblazers to transport their ideas from concept to successful business. Over 50 business leaders have lent their perspectives and joined with marketers Todd Wilms and Jill Soley to help the big-idea crowd bring their passion to the marketplace and find their customer. Beyond Product shows entrepreneurs and founders how to take their organization through various stages of growth, overcome obstacles, and learn from common mistakes.
According to Jill Soley and Todd Wilms, while a whole new generation is motivated to build apps, launch businesses, and develop creative new solutions for long-existing problems, most of these new businesses fail. Soley and Wilms understand that even good products need a tactical strategy for bringing them to market, and they are determined to equip business owners to market their products successfully. Written by two accomplished, sought-after marketers, Beyond Product is easy to read in one sitting, but the strategic and practical advice within it should be regularly revisited for best results.
Entrepreneurs are expected to be all things to all people in their business, but few can excel in every domain required to run an organization, such as sales, marketing, finance, and operations. Soley and Wilms take founders through five stages of growth and explain how to identify and solve challenges as they arise. For every founder who felt lonely at the top, Beyond Product serves as a supportive friend and advisor, there to help launch the next great idea into the market.
If you would like more information about this topic, or to schedule an interview with Jill Soley and Todd Wilms, please call Nickcole Watkins at 516.900.5674.
About the Author: Todd Wilms is a marketing executive in the San Francisco Bay Area, helping to manage some of the best-known brands on the planet (such as SAP, PayPal, and Verisign) as well as some that would like to be. He is currently running FoundersPlace.co with the sole purpose of helping founder-led organizations become more successful. He has been featured in Inc., Entrepreneur, Forbes, and the WSJ, as well as over 100 contributions on the Forbes platform. He is a highly sought-after keynote presenter, known for his engaging, personable style. Todd is married, has two boys, and is seriously considering getting a dog.
Jill Soley is a Silicon Valley-based strategic product and marketing executive. She learned how to teach others to soar as a hang gliding instructor in North Carolina. Since then, she has launched and grown innovative new products at Adobe, Freshworks, and Siebel and advised and consulted to many startups. Passionate about how teams work together as well as their results, Jill currently leads Product Management and Product Marketing at Cloverpop, a venture-backed technology startup that helps companies drive business outcomes through improving their decision practices. Jill holds a BS and MBA from MIT and is working hard with her husband to raise two young men who take smarter risks than hang gliding.
More About This Title: Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, by Jill Soley and Todd Wilms, will be released by Morgan James Publishing on May 7, 2019. Beyond Product—ISBN 9781642791259—has 170 pages and is being sold as a trade paperback for $17.95.
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold.(www.MorganJamesPublishing.com)
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