NEW YORK—April 23, 2019—Morgan James’ new business book release, If You Want to Get Rich- Build a Power Niche: And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas that Actually Work by Bruce M. Stachenfeld, actually really truly shows you how to successfully market and sell your products, bring in business to your organization, and turn a fledgling business into a success.

Bruce is not some “academic” sitting in an “ivory tower” postulating on what “should work.”  Instead, he is out there every single day as a practicing real estate lawyer trying to bring in clients.  And he is the ultimate up-from-nothing story.  He had essentially never brought in a client at age 50, when most are past their prime, but now at age 60 he is one of the biggest rainmakers in New York City (the toughest legal market in the world).  In this book, Bruce doesn’t waste your time talking about what “should work” – instead everything he says has been battle tested.

If you are any of the following, this book is for you:

  • You are just starting out and you have no idea how to sell or market.
  • You are a salesperson or marketer and you just keep failing and it is driving you crazy. There must be a way you can succeed.  You have the drive and determination but somehow you don’t land the sale.
  • You are already a successful (or very successful) marketer/salesperson and know you can always get better and learn from others.
  • You are an entrepreneur and smart enough to know that having a good product is only half the battle – and that a successful marketing program is going to be the critical difference between success and failure.

The book contains all of Bruce’s – personally developed — marketing secrets and tricks of the trade and of course delves into the concept of the Power Niche, which Bruce invented.  In brief it is based on the bargaining and pricing “power” a business can have in dominating a smaller niche rather than ending up as a small or unknown player in a bigger niche.  You have to read the book to understand how it works, but once you do you become a believer pretty quickly.

If you would like more information about this topic, or to schedule an interview or speaking arrangement with Bruce M. Stachenfeld, please call Nickcole Watkins at 516.900.5674.  Bruce is an excellent – and passionate – speaker, by the way.

About the Author: Bruce M. Stachenfeld, Esq. is an extremely successful real estate lawyer in one of the toughest markets in the world- New York City.  Bruce graduated from Tufts University and Harvard Law School, but did not become a marketing success until (at age 50) he discovered the “Power Niche”, which is a marketing strategy which he now teaches to others. Bruce then founded his own highly-respected law firm and began writing for Above the Law and The Real Estate Philosopher.  Bruce is originally from Scarsdale, New York but now lives in Chatham, New Jersey. For more information about Bruce, please visit www.BruceStachenfeld.com.

More About This Title: If You Want to Get Rich- Build a Power Niche: And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas that Actually Work by Bruce M. Stachenfeld will be released by Morgan James Publishing on April 23, 2019. If You Want to Get Rich- Build a Power Niche— ISBN 9781642791662—has 294 pages and is being sold as a trade paperback for $17.95

About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)

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