NEW YORK— April 14, 2020—Morgan James’ new release, Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty, by Ali Cudby, combines actionable business expertise with leadership strategies and tactics to help companies keep and grow their customer base. Ali Cudby’s experience as a bestselling author and business professional informs each page of Keep Your Customers, where she shares why loyalty in the business world matters.
Ali Cudby understands that it costs far more for a company to acquire new customers than it does for them to retain their existing customers, making customer retention not just an issue of popularity, but one of revenue and profitability. In Keep Your Customers, Cudby provides insights from a variety of leading business leaders, from executive Kay Koplovitz to venture capitalist Mark Suster. She includes real-world client examples, business best practices, and case studies featuring CEOs, showing entrepreneurs how to successfully maintain customer engagement.
Keep Your Customers has the information companies need to improve their relationship with customers. Ali Cudby explains the business growth framework she has personally tested and implemented with clients around the globe. Cudby shares the inner workings of her customer loyalty plans with step-by-step instructions to help companies increase in revenue, while describing case studies from the CEOs of Soapbox, ClusterTruck, PerQ, UrbanStems, and Esprit de la Femme. Offering a fresh perspective on the old problem of customer loyalty, Keep Your Customers can convert existing customers into raving fans.
If you would like more information about this topic, or to schedule an interview with Ali Cudby, please call Nickcole Watkins at 516.900.5674
About the Author: Ali Cudby is a bestselling author who brings her engaging approach to business advisory, training, and speaking to companies around the globe. She received an MBA from the Wharton School of Business then joined The New York Times company’s corporate planning group. She had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV network before embarking on a journey as an award-winning entrepreneur. Ali mastered her approach to customer experience and as a result wrote the bestselling books Busted! and Fit My Bras. Ali currently resides in Indianapolis, IN.
More About This Title: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty, by Ali Cudby, will be released by Morgan James Publishing on April 14, 2020. Keep Your Customers—ISBN 9781642796421—has 222 pages and is being sold as a trade paperback for $17.95.
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. ( www.MorganJamesPublishing.com )
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