NEW YORK—December 18, 2018—Morgan James’s new release, The Powers: Ten Factors for Building an Exponentially More Powerful Brand by Tony Wessling and Peter van Aartrijk, offers an engaging and enlightening insider’s look at the secrets that veteran brand strategists use to build exponentially more powerful brands for their clients. Written by the two founders of Chromium, a San Francisco-based strategic brand and culture consultancy, The Powers is chiefly directed towards business people, such as CEOs and CMOs, marketing directors, and marketing and branding professionals, but every entrepreneur gains valuable insight from Wessling and Aartrijk’s guide.
Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners and customers. Many marketing and branding professionals find this authenticity difficult to achieve and often don’t know where to begin. Wessling and Aartrijk have drawn on their decades of in-the-trenches experience to help businesses go from being a status-quo brand to an innovator brand.
In The Powers, entrepreneurs and marketing professionals alike learn the ten essential factors to successful brand-building. By deploying these factors, business professionals not only learn how to effectively and authentically brand their company, but they also genuinely enjoy the process. With The Powers in hand, business professionals have the branding tools they need to rise above the competition, escape the sea of obscurity, and change their company’s destiny forever.
If you would like more information about this topic, or to schedule an interview with Tony Wessling and Peter van Aartrijk, please call Nickcole Watkins at 516.900.5674.
About the Author: Tony Wessling is co-founder of Chromium, a San Francisco-based strategic brand and culture consultancy that works with leadership and marketing teams of regional, national, and international brands. He has spent over two decades in marketing and advertising, first as a freelance creative professional and then as an agency principal with The Wessling Group, a boutique advertising agency he founded in 1996 and ran until the launch of Chromium. His articles on brand and culture have appeared in Brand Quarterly, as well as numerous trade publications, and he hosts “This is The Point”, a quarterly YouTube program that examines brands in the media. An enthusiastic public speaker, Tony has delivered keynote addresses for organizations such as the Financial Communications Society of New York, UC Berkeley Sudartja Center for Entrepreneurship, Academy of Art University, and San Francisco State University School of Business, among others. Tony resides in San Francisco, CA
Peter van Aartrijk is co-founder of Chromium, a San Francisco-based strategic brand and culture consultancy that works with leadership and marketing teams of regional, national, and international brands. He started his career as a newspaper reporter, where he first learned how to question the status quo. Prior to forming Chromium in 2011 and insurance marketing firm Aartrijk in 1999, Peter served as VP, Communications for the Independent Insurance Agents & Brokers of America, a leading association of 300,000 members. There he developed a research-based groundwork for a consumer brand, Trusted Choice®, that now connects consumers with local agents via a digital platform. As a spokesperson for industry, Peter has appeared on CNN, CNBC, Fox, and network TV, and has been quoted in The Wall Street Journal, The Washington Post, USA Today, Kiplinger’s Personal Finance Magazine and other national media. Peter resides in Washington, DC.
More About This Title: The Powers: Ten Factors for Building an Exponentially More Powerful Brand by Tony Wessling and Peter van Aartrijk, will be released by Morgan James Publishing on December 18, 2018. The Powers—ISBN 9781683509950—has 180 pages and is being sold as a trade paperback for $17.95.
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)
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