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4 Entrepreneur Book Types And Which Is Right For You

One of the biggest mistakes entrepreneurs make when writing their book is not committing to one type of book.

What do I mean by this? Great nonfiction books come in all shapes and sizes, and entrepreneurs usually write one of the following:

  1. The ‘how to’ book
  2. The thought leadership book
  3. The interview book
  4. The memoir

While all of these can work well, many entrepreneurs just start writing without thinking about the type of book they want to write. They start with a bit of their story, write five chapters that cover five steps, add some interviews, and hope for the best.

When it comes to editing, this will either result in:

  • A very confused editor who doesn’t know what you want to achieve so only does a more sophisticated spell check rather than reviewing your content and structure; or
  • An editor who edits your book to fit one of the four book types, resulting in any content that isn’t relevant to that book type being cut (we had one case where a client’s word count dropped by 45%).

So which should you choose?

All four book types can work, but some may be more suited to you than others.

1. The ‘how to’ book
Often structured as X steps to achieve a certain result, in a ‘how to’ book you teach your readers how to do something using your unique process. If you own a service-based business and work with one-on-one clients or groups, this will probably be a good choice for you as you will already have a process you take your clients through to achieve a certain result. (Warning – you may not realise you have a process at first. But look deeper and you’ll find the common threads that exist for every client – this is the beginning of your step-by-step process.)

Some examples from my clients include Property Prosperity by Miriam Sandkuhler, which goes through seven steps to investing like an expert or Secret Mums’ Business by Angela Counsel, which takes mums in business through six steps to create balance in their lives.

Some ‘how to’ books with a slightly different structure include Elizabeth Gillam’s Would You Like Profits with That? and Adam Hobill’s Nail It!, which take their readers through broader processes that progress in phases and each phase is broken up into areas or steps (e.g. Nail It! gives you the ins and outs of building a home, takes readers through the Idea Stage as well as through to the Design, Quote, and Build Stages).

Not sure if a how-to book is the way to go? Then head over to http://www.keypersonofinfluence.com/what-sort-of-book-should-you-write-4-book-types-and-which-is-right-for-you/ to learn about the other three book types that can boost your business.

Enjoy!
– Jacqui Pretty (Jacqui @ MorganJamesPublishing . com)

Acquisitions Editor, Morgan James Australia
Head Editor at Grammar Factory

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4 Entrepreneur Book Types And Which Is Right For You2017-04-18T05:55:31-04:00

Why Attend a Writer’s Conference? – The Steve Laube Agency

I know it’s not easy to attend a writers’ conference. For one thing, it takes time, and many of us, like Rebekah, don’t have much time to spare. And it takes money. Something even fewer of us have. (Hey, we’re writers!) And then you factor in the stress of travel, the being around people for days on end, the being away from family and daily responsibilities…

I get it. Going to a writers’ conference is a big deal. But here’s the thing. Writers’ conferences aren’t just about learning how to write. They’re far more about learning what it means to be a writer.

Here are just a few of the benefits of going to a writer’s conference:

Time-tested instruction on the writing craft. The folks who teach at these conferences are professionals doing what you want to do. And then there are the people on the critique teams, who are ready, willing, and very able to help you with personalized suggestions for improving your writing. And they all are are there for one reason: to help and guide you.

A Reality Check. This is what I meant by learning what it means to be a writer. There’s no better way to gain a solid understanding of the realities of the world of publishing than at a writers’ conference. You won’t find sugar coating there, and that’s a good thing. You need to know the realities of what you’re getting into. But here’s the beauty of a conference: you’ll also find an abundance of encouragement, real-life tips and advice, and support there. Sure, some of the realities of publishing are hard to take. But hey, what better place to learn about them than with those who’ve gone there already and can empathize with and help you in your journey.

 Resources you will use for years to come. These come in the form of handouts, recordings of workshops, and reference books recommended by the above-mentioned professionals. Not because they make money on those books, but because they have used them and know they help.

Face-to-Face time with Editors and Agents. The obvious benefit of this is that you have an opportunity to see if these folks are interested in you and your work. But that’s not actually the greatest benefit of these face-to-face encounters. One of the best things you can do, if you want to be published, is get to know the editors and agents in the industry. As professionals, yes. But more than that. As people. I have treasured longtime friends who I first met at a writers’ conference. Yes, I acquired some of them when I was an in-house editor, and yes, I offered a few representation after I became an agent. But what I cherish most about them isn’t our publishing relationship, it’s the friendship we built on the foundation of our shared love of words.

Community. Let’s face it, we writers are a hinky bunch. We’re…odd. At least in the minds of the nonwriters out there. Many of which are our family and friends. But when you’re at a writers’ conference, you’re surrounded by folks who understand you and your “quirks,” because they are just. like. you! There’s something uplifting and healing in being with a community of likeminded folk. Especially writers.

So is it worth it to take the time and effort, and to spend the money, to attend a writers’ conference? Absolutely. And for a lot more than just learning how to write.

– See more at: http://www.stevelaube.com/attend-writers-conference/#sthash.ve4N9odz.dpuf

Speaking of Writer’s Conferences, Rick Frishman’s Author 101 University is coming up soon! Grab your early bird discount here. And use coupon code ‘MJGUEST’ for an additional $50 off the already cheapest ticket available! See you in LA! Here is the link: https://mws89710.isrefer.com/go/A101/DHA1/

Source: Why Attend a Writer’s Conference? – The Steve Laube Agency

Why Attend a Writer’s Conference? – The Steve Laube Agency2017-04-18T05:55:31-04:00

Don’t know what to write about? The 3 tests of a bestselling book idea

What do you think is the ultimate decider of your book’s success? Setting the right price on the book, promoting your book through an influencer’s list, having a swanky cover, or something else?

What if I told you that your book’s potential for success is decided much earlier in your publishing journey. In fact, it starts with choosing the right idea.

Admittedly, the right idea doesn’t guarantee bestseller status – you still need to write great content, produce your book to a professional standard and market the hell out of it once it’s done. However, if you choose the wrong idea to begin with, it makes everything else so much harder.

By the same token, choosing the right idea upfront will pave the way for everything that follows.

So what makes a great book idea? Great book ideas reside at the intersection of these three factors:

  • Your passion
  • Your readers’ needs
  • Your knowledge

The mistake most entrepreneurs make is choosing an idea that only addresses one of these criteria. This is a recipe for disaster. Your cake won’t rise if you just put flour in it. It needs eggs, sugar, and baking powder to make it fat, generous and delicious. The same goes for your book.

If you aren’t passionate about your idea, you’ll quickly run out of steam. Most entrepreneurs who fail the passion test give up partway through the writing process. Those who do manage to push out 30,000 to 50,000 words often have nothing left to fuel them through the book production and marketing processes.

That said, it doesn’t matter how passionate you are if you aren’t addressing your readers’ needs. For your book to build your business, boost your reputation and attract the opportunities that are only available to industry leaders, it needs to answer the wants and needs of your market. If it doesn’t, no one will want to buy your book and you’ll be left with a very expensive paperweight.

The final piece is knowledge. Many entrepreneurs are passionate. Many have a product or service or idea that their target clients desperately desire. However, not all of these products, services and ideas can be turned into a worthwhile book. There needs to be knowledge and content to back it up. If you don’t have this knowledge or access to it, you’ll find yourself drawing a blank.
The right book at the right time is a book that hits the sweet spot – the intersection where these three factors meet.

To find your sweet spot, you need to conduct three highly unscientific tests, which you can find in chapter one of my book, Book Blueprint: How any entrepreneur can write an awesome book.

Does this mean you need to go and buy the book? Not at all (though, if you’d like to, don’t let me stop you – you can get a copy at grammarfactory.com/bookblueprint).

You can also download the first two chapters for free at grammarfactory.com/bookblueprint. In these chapters, you’ll discover:

  • How writing a book can boost your business
  • How to avoid the biggest mistake entrepreneurs make when writing a book
  • Three simple tests to find a bestselling book idea
  • How dramatically cut your writing time by mapping out your book idea

Enjoy!
– Jacqui Pretty (Jacqui @ MorganJamesPublishing . com)

Acquisitions Editor, Morgan James Australia
Head Editor at Grammar Factory

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Don’t know what to write about? The 3 tests of a bestselling book idea2017-04-18T05:55:31-04:00

Joel Comm’s Journal Helps Motivate People to do Good Deeds

NEW YORK—August 16, 2016—Morgan James’s new release, Do Good Stuff: Journal by Joel Comm, was created to help people keep track of their good deeds and motivate them to do more.

9781630479282Do Good Stuff: Journal is a book that wants its readers to have a positive mindset and live their lives to make a difference. Whether lending a helping hand, building up others, taking care of family or friends, donating time or talents to a worthwhile cause, being a leader, or rocking the world with awesomeness, Do Good Stuff: Journal wants the reader to make a difference that they can document in this book!

The Do Good Stuff: Journal was created by Joel Comm, and this special edition journal launches a new way to keep track of your Good ideas. For many years, Joel has signed off in his email newsletters with the phrase “Do Good Stuff.” Now it’s the readers’ turn to mark down their good deeds, the first one being the 10% of all profits from this Journal going directly to WaterIsLife.com, a non-profit organization dedicated to bringing clean water solutions to third-world countries.

To help reaffirm the desire to live by doing good deeds, writing down good things done in the Do Good Stuff: Journal will help motivate readers to keep up the good work. The easiest way to start doing good deeds if the reader isn’t sure where to start, is to pick up a copy of Joel’s book – they get a nice new journal, and 10% of the profit goes to WaterIsLife.com!

If you would like more information about this topic, or to schedule an interview with Joel Comm, please call Nickcole Watkins at 516.900.5674.

About the Author:

Joel Comm is an entrepreneur, a New York Times Best-Selling author, Internationally-known speaker, new media innovator and Internet pioneer. Online since 1995, Joel has inspired, equipped and entertained millions of people through his websites, software products, books, training and broadcasts. He is an expert on harnessing the power of social media and mobile applications to expand a brand’s reach and engage in active relationship marketing. Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.

More About This Title:

Do Good Stuff: Journal by Joel Comm will be released by Morgan James Publishing on August 16, 2016. Do Good Stuff: Journal’s—ISBN 978-1630479268 —has 160 pages and is being sold as a trade paperback for $14.99

About Morgan James Publishing: Morgan James Publishing (www.MorganJamesPublishing.com) provides entrepreneurs with the vital information, inspiration, and guidance they need to be successful.

Morgan James Publishing, The Entrepreneurial Publisher™, has been recognized by Publisher’s Weekly for three years on their fast growing press list and is reported as being the future of publishing.

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Joel Comm’s Journal Helps Motivate People to do Good Deeds2017-04-18T05:55:31-04:00

Hyssong Shares Inspirational Stories to Give Hope Despite Life’s Challenges

NEW YORK—August 16, 2016—Morgan James’s new release, Joy For the Journey: Real Stories, Real People, Real Joy! by Dell Hyssong, relates true-life, short inspirational stories that give hope and provide a reason to have Joy for the Journey despite life’s challenges.

Joy For the Jo9781630478490urney shares 500 word short stories that Hyssong and his family have discovered while traveling. These stories are unique experiences from exciting people that they have met, and sometimes are even unbelievable. Hyssong allows the reader to walk with his family as they follow a man through dark woods at night and enter a burlap-sack door to his shack. They will meet a WWII soldier wounded in Germany and wait with his fiancée for news from him on the front line. And they will follow the story of a boy who had a flat tire and walked to a house for help. While afraid and alone, he saw something through the window that would either inspire him to knock or to run for his life. All of these stories are short but enthralling, able to be read one at a time.

Joy For the Journey is filled with short stories that are exciting and inspirational. The stories within may make the readers laugh and some may make them cry; but they will encourage and give people a reason to rejoice. Joy For the Journey is for those who like gospel music and wonder what the life of an itinerant musician is like. It’s also for those who like short, easy to understand inspirational stories to aid them in their own journey.

There are never enough books that provide inspiration filled with hope to people who are facing life’s ups and downs. With this book, Hyssong is able to bring people joy from the experience of others and to let them see that there is always a reason to rejoice. Joy For the Journey is an enthralling collection of short stories based on faith, and it will bring a smile to the face of readers, and will also bring the knowledge that God will bless them and bring them joy.

If you would like more information about this topic, or to schedule an interview with Dell Hyssong Jr., please call Nickcole Watkins at 516.900.5674.

About the Author:

Dell Hyssong Jr. sings baritone – his wife, Susan (alto), and son, Richard (tenor), round out the award-winning gospel music group, The Hyssongs. Full-time musicians, they bring their Christ-centered music to the public, performing over 250 concerts annually. They were voted “Favorite New Trio” by subscribers of Singing News Magazine in 2014, were nominated “Trio of the Year” by the same group in 2015, and have had several of their songs charted on Southern Gospel’s Top 20. Dell airs a weekly television and radio show, Joy for the Journey, and writes a monthly column by the same name in Christian Voice Magazine. He currently resides in Rockport, ME.

More About This Title:

Joy For the Journey: Real Stories, Real People, Real Joy! by Dell Hyssong will be released by Morgan James Publishing on August 16, 2016. Joy For the Journey’ —ISBN 978-1630478490 —has 198 pages and is being sold as a trade paperback for $16.99

About Morgan James Publishing: Morgan James Publishing (www.MorganJamesPublishing.com) provides entrepreneurs with the vital information, inspiration, and guidance they need to be successful.

Morgan James Publishing, The Entrepreneurial Publisher™, has been recognized by Publisher’s Weekly for three years on their fast growing press list and is reported as being the future of publishing.

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Hyssong Shares Inspirational Stories to Give Hope Despite Life’s Challenges2017-04-18T05:55:31-04:00

Brenner Enlightens Readers About Mindfulness

NEW YORK—August 16, 2016—Morgan James’s new release, The Kid’s User Guide to a Human Life: Book Two: An Open Heart by Rebecca Brenner – with illustrations by Brooke Kemmerer, is an enlightening story for kids (and inner kids) about mindfulness.

9781630478667The Kid’s User Guide to a Human Life teaches kids (and inner kids) about mindfulness techniques for working with emotions. It looks closely at how feelings arise and how to navigate the sometimes tumultuous river of emotions, and it shares simple, yet very effective, ways to sort through emotions. Through different techniques, kids will be able to learn more about being mindful and figuring out how they feel to help lead them towards better emotional well-being and health. The Kid’s User Guide to a Human Life helps the reader discover the answer to the question “Who am I really?” by explaining all the ways in which we change and shift from one role in our life to the next, and how even our body doesn’t stay the same for long.

The Kid’s User Guide to a Human Life is wonderful for 9-12 year olds interested in awareness and in learning more about themselves. It is also great for parents, teachers, and counselors who are interested in learning more about mindfulness for kids and how to discuss and teach the important points and ideas.

With a fast paced society becoming the norm in different parts of the world, stress has risen, and it’s very important that kids learn stress management early on in their lives. The Kid’s User Guide to a Human Life is the perfect gateway reading to help kids prepare for what life throws at them – good and bad.

If you would like more information about this topic, or to schedule an interview with Rebecca Brenner and Brooke Kemmerer, please call Nickcole Watkins at 516.900.5674.

About the Author:

Rebecca Brenner is a best-selling author, teacher, speaker, and practitioner of the integrative healing arts. Her studies have led her through a BFA and MA in movement and expression, trainings in somatic therapy, certifications in yoga, studies in mindfulness and meditation, and a Ph.D. in nutrition. For the last 20 years, she has led popular wellness, yoga and mindfulness classes in Pennsylvania, Washington, New York, and Utah. She currently lives in Park City, Utah, working individually with clients and families through her consulting practice, Park City Holistic Health. She is passionate about sharing how to live a healthy human life with just about anyone who will listen.

Brooke Kemmerer is a freelance illustrator and artist residing in Jackson, Wyoming. She received her BFA from the School of the Art Institute of Chicago in 2006 and her MA in Spiritual Psychology in 2010. From living in a yurt in the San Juan Mountains to studying Tibetan Buddhism in Kathmandu, Brooke has found that each journey and experience has led her to the next precipice of self-understanding. Now a mother of two, Brooke enjoys painting and illustrating books that help kids navigate the emotional realm, where all seek love and acceptance. When she’s not in her art studio, she is exploring beautiful and wild places in Wyoming and Utah with her family.

More About This Title:

The Kid’s User Guide to a Human Life: Book Two: An Open Heart by Rebecca Brenner will be released by Morgan James Publishing on August 16, 2016. The Kid’s User Guide to a Human Life’—ISBN 978-1630478667 —has 46 pages and is being sold as a trade paperback for $8.95

About Morgan James Publishing: Morgan James Publishing (www.MorganJamesPublishing.com) provides entrepreneurs with the vital information, inspiration, and guidance they need to be successful.

Morgan James Publishing, The Entrepreneurial Publisher™, has been recognized by Publisher’s Weekly for three years on their fast growing press list and is reported as being the future of publishing.

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Brenner Enlightens Readers About Mindfulness2017-04-18T05:55:31-04:00

O’Reilly Teaches How to Move Forward and Reach Full Potential

NEW YORK—August 16, 2016—Morgan James’s new release, Shifting Gears: How to Harness Your Drive to Reach Your Potential and Accelerate Success by Ryan O’Reilly, teaches readers how to take control of their lives to reach their full potentials both in the workplace and in life.

Many times 9781630478520 in life, people hit plateaus where they feel they are no longer advancing, and don’t know what to do. O’Reilly asserts that rather thanplacing blame on circumstances or other people, it is the individual who determines how long they stay stuck. Shifting Gears will provide the push readers need to start moving again.

Shifting Gears is for readers who feel frustrated with their daily life and want things to change. It will help identify what is keeping them in the same place, build the confidence needed to overcome obstacles, and fuel the drive and motivation that lead to success in all aspects of life.

Shifting Gears is introspective in that it encourages readers to identify the fears and insecurities that hold them back, with a focus on self-development. Shifting Gears is also outward-focused by emphasizing the establishment of goals, growing professional relationships, and developing leadership skills. With its many practical applications interspersed with entertaining personal narrative, Shifting Gears is a book that challenges readers to be better and provides the road map that will take them there.

If you would like more information about this topic, or to schedule an interview with Ryan O’Reilly, please call Nickcole Watkins at 516.900.5674.

About the Author:

Ryan O’Reilly is a celebrated professional speaker and executive coach whose passion is helping others achieve their dreams. Ryan gives keynote speeches, workshops, and individual coaching sessions aimed at helping leaders and entrepreneurs break down barriers to reach their true potential. He has lived in the US, UK, Australia, and Ireland, and worked as a senior sales leader for three Fortune 100 companies, including Apple and Dell, for a period of fifteen years. Ryan is an Associate Certified Coach (ACC) with the International Coaching Federation (ICF) and was a finalist in the ICF Ireland Coach of the Year awards in 2015. His interests include cycling and running marathons, and he currently lives with his wife and children in Cork, Ireland.

More About This Title:

Shifting Gears: How to Harness Your Drive to Reach Your Potential and Accelerate Success by Ryan O’Reilly will be released by Morgan James Publishing on August 16, 2016. Shifting Gears—ISBN 978-1630478520 —has 200 pages and is being sold as a trade paperback for $17.95

About Morgan James Publishing: Morgan James Publishing (www.MorganJamesPublishing.com) provides entrepreneurs with the vital information, inspiration, and guidance they need to be successful.

Morgan James Publishing, The Entrepreneurial Publisher™, has been recognized by Publisher’s Weekly for three years on their fast growing press list and is reported as being the future of publishing.

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O’Reilly Teaches How to Move Forward and Reach Full Potential2017-04-18T05:55:31-04:00

Morgan James Radio Episode 008: The Acquisitions Editor with Karen Anderson

Morgan James Radio Episode 008: The Acquisitions Editor with Karen Anderson

Today’s episode is all about finding the right path to a publisher. Listen in for today’s episode on how books are brought in to a publishing house. You’ve come to the right place for the secret sauce!

Today, we talk to Karen Anderson, our Nashville, TN acquiring editor. Find out what that means, what she does, and how you can connect with her.

Acquisitions for Morgan James is more about connecting, communicating rather than acquiring. Once you pass the Acquisitions filter you are well on the way to being officially presented to the publishers ‘Pub Board’. More on that in a future episode.

Discover more by listening in with Jody, David and Karen Anderson!

Morgan James Radio Episode 008: The Acquisitions Editor with Karen Anderson2016-08-16T18:06:54-04:00

Hot New Release for August 16th 2016

Morgan James Publishing is excited to announce these Hot New Releases for this week!

Each of these are available at your favorite bookseller or online starting this week.

Joy for the Journey: Real Stories, Real People, Real Joy!

Contributor: Hyssong, Dell

Annotation: Fifty-two weeks a year on the road. Two hundred fifty-plus concerts. Traveling by motor-home with four adults and two children. During their travels, The Hyssong’s see life situations so unbelievable they could never be made up. These stories may make you laugh, and some may make you cry, but you will be encouraged and have reason to rejoice and have Joy for the Journey.

The Kid’s User Guide to a Human Life: Book Two: An Open Heart

Contributor(s): Brenner, Rebecca (Author); Kemmerer, Brooke (Illustrator)

Annotation: The Kid s User Guide to a Human Life series offers kids (and inner kids) fun, practical information on how to live a mindful life.

Do Good Stuff: Journal

Contributor: Comm, Joel

Annotation: This beautiful matte finish Journal is:

  • 140 lightly-lined writing pages provide plenty of space for personal reflection, sketching, or jotting down favorite quotes.
  • Acid-free archival paper takes pen or pencil beautifully.
  • 5 inches wide x 7 inches high; fits in most purses, backpacks, and totes.

Shifting Gears: How to Harness Your Drive to Reach Your Potential and Accelerate Success

Contributor: O’Reilly, Ryan

Annotation: If you have ever felt frustrated & stressed out at work. “Shifting Gears” will shine a light on the real problems and give you the tools to move forward towards your true potential.

Hot New Release for August 16th 20162017-04-18T05:55:31-04:00

Dr. Rich Proves There’s Always a Reason to Smile

NEW YORK—August 9, 2016—Morgan James’s new release, The Smile Prescription by Rich Castellano MD, teaches readers how to live a happier, healthier, and more abundant life.

9781630478247The Smile Prescription entices the reader to train their smile to bring them the life they want. Science has proven by simply smiling more one will live longer, be happier, make money, have more sex, and will help them get what they’ve always been missing in their personal and professional relationships. Smiling is one of the quickest solutions to being happier, and The Smile Prescription will help the reader see how it’s free, easy, and instant in making their lives better. It also teaches how to get the perfect smile for getting the most likes on social media posts. Dr. Rich proves that smiling is a way to improve life and to get through the hard times, not just through science, but also through personal experience, sharing his own smile story with the readers.

Today’s world is in a Smile Crisis, as most people do not smile enough. Stress is at an all-time high as people seek happiness, relationships, and money. All of these endeavors are far more attainable when a genuine smile is cultivated and shared. Research has shown that smiling will prolong life, lower divorce rates, and lower blood pressure and reduce stress. The Smile Prescription explains how a smile a day can keep the doctor away, help readers find the relationship they’ve been looking for, and vastly enhance their communication with both men and women.

The Smile Prescription isn’t about what makes people happy, it is about how they create happiness. A smile can help create a whole new life. With this book, Dr. Rich provides simple yet powerful strategies to build up confidence and self-image to new levels. The readers will smile and feel good about themselves, helping them improve their self-esteem. The Smile Prescription is a personal GPS to guide the readers to smiles and better ways to connect and communicate.

If you would like more information about this topic, or to schedule an interview with Rich Castellano, please call Nickcole Watkins at 516.900.5674.

About the Author:

Rich Castellano, MD is The Smile Dr. He is a double board certified facial plastic surgeon, Wall Street Journal Bestselling Author, scientist, and highly sought after speaker. He is an expert on how to change the facial appearance, and also on how our facial appearance changes us. Patients from all around the world have travelled to him so that he can help them bring out their smile. He has performed hundreds of live and media appearances, and has performed over 10,000 cosmetic procedures of the face and neck. He is an experienced facial artist and the CEO and founder of ImageLift which has been named as a national center of excellence for long-term facial fillers. He currently resides in Tampa, FL.

More About This Title:

The Smile Prescription by Rich Castellano MD will be released by Morgan James Publishing on August 9, 2016. The Smile Prescription’—ISBN 978-1630478247 —has 192 pages and is being sold as a trade paperback for $16.95

About Morgan James Publishing: Morgan James Publishing (www.MorganJamesPublishing.com) provides entrepreneurs with the vital information, inspiration, and guidance they need to be successful.

Morgan James Publishing, The Entrepreneurial Publisher™, has been recognized by Publisher’s Weekly for three years on their fast growing press list and is reported as being the future of publishing.

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Dr. Rich Proves There’s Always a Reason to Smile2017-04-18T05:55:31-04:00
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