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The Best Business Book You’ll Read All Year May Be A Novel

A psychologist explains why fictional characters can teach you more about business and interpersonal relationships than you might think.

Airport bookstores are full of business books. Some are written by CEOs who share their leadership secrets, others by consultants who swear by a specific method for sales, motivation, or happiness. Then there are books written by psychologists–like me–about how to use your mind more effectively. If you’re a frequent business traveler, you pass by bookstores jammed with these books, and it’s obvious why you’d gravitate toward them: to get an edge on the competition.

But airport bookstands are also full of fiction, from detective mysteries to stories about sci-fi warriors who save the world in the last 25 pages. You might grab one of these to read when you don’t want to think, but chances are you don’t consider it an opportunity to pick up some business lessons in the process. You probably should.

Continue: The Best Business Book You’ll Read All Year Will Be A Novel

The Best Business Book You’ll Read All Year May Be A Novel2018-02-06T15:16:03-05:00

Creativity Blocked? Try This

Creativity Blocked? Try This

Excitement of the New Year is still buzzing and you’re itching to write your next story. Your work has grown so much over the last year and you just know you’ll knock this one out of the park. You’re all stocked up on note cards, pens, and perhaps there’s a new dry erase board hanging. You open up your laptop, stare at the screen and…

You stare at the screen and…

The blinking curser on your blank document waves hello. After a while it turns into a taunt. Your mind starts to spiral and after three hours of staring blankly at the computer, you realize what’s happened: Your creativity is blocked. Has your well run dry, you ask? Not a chance.

If this sounds like you, get excited. This seemingly negative predicament can be a catalyst for unique and interesting ideas. Instead of throwing in the towel and waiting for your next creative streak, it’s time to shake things up with something different. Here are some brainstorming exercises to help awaken those creative juices and launch you into your next potential masterpiece.

Play Opposites

Make a list of your favorite stories of all time (in any medium) – book, TV show, film, or musical. Then write out the main story beats. For example: Baby in Dirty Dancing spends the summer at a resort with her family. She crosses paths with a dance teacher from the wrong side of the tracks who teaches her to dance when his partner is unable to perform. They fall in love and so on, and so on…

Now take that story and flip it on its head. Maybe a boy falls in love with a bad girl who teaches him chess during the winter – in prison. It doesn’t have to be “good” or interesting (this one certainly isn’t), but the hope is that by playing this game with a few stories, you’ll draw inspiration from something that DOES sound good and interesting. Let yourself be bad at this, it’ll feel so good.

Take A Stroll

‘Go for a walk’ sounds like elementary advice, but it can produce impressive results. “But a walk won’t give me my next idea, David.” Fair enough, although some folks at Stanford would disagree.

Their study on walking and creativity determined that people who walk (indoors or outdoors) generated more creative output – up to sixty percent more. Ask yourself this: Would you pop a pill that could boost your creative juices up to sixty percent? If so, ditch the pill and get moving. If it was good enough for Steve Jobs in his meetings, it’s good enough for the rest of us. Instead of trying to squeeze thoughts out of thin air, allow them to flow to you.

Draw From Your Experiences

Try creating an “experience” file on your computer. This is where you’ll log any memories you have that are worth writing down. Try starting with these warm-up questions:

  • What’s your most embarrassing moment(s)?
  • When was your first kiss? Give details.

Then dig a little deeper.

  • Was there a moment in your life when you felt very different than other people?
  • Was there a moment in your life when you felt like people are generally the same?

This has nothing to do with writing a novel about the time you weren’t picked for dodge ball. Our personal experiences could spark something universal to serve as your story’s foundation or theme. All you need is the germ of an idea to get the wheels turning into something compelling and relatable.

Fake News

Pick up the newspaper (or click on its website) and skim the headlines. News is full of high stakes, high drama. Take the headline and/or the beginning of an article that you’re not familiar with and try to guess what happens after the setup. You could create a whole new story based on a single logline.

“Thief Caught With Over Fifty Purses.” What if this purse thief was an eighty-year-old grandmother? What would her story look like? Let your imagination go wild.

Facebook

Much like the newspaper headline exercise, scroll your Facebook feed for posts that spark a story or character idea. Try these exercises to start:

  • Look at a stranger’s photo and write an interesting story about their life.
  • Funny meme? Create the story that lead up to that captured moment.
  • Browse posts and ignore the photo. Write an exaggerated character description for the kind of person who would write that post.
  • Join a Facebook group in an industry/topic you’re unfamiliar with and pickup on their specific lingo.

Take away the pressure to make each brainstorm your next best seller. Have fun with the games, hope to find something useful, and stop editing yourself as you go along. You never know what will come from allowing yourself the freedom to play. Inspiration is everywhere and there’s no shortage of ideas!

David L. Hancock, Founder
Morgan James Publishing

Creativity Blocked? Try This2018-01-31T15:40:45-05:00

Hot New Releases for January 30th 2018

Morgan James Publishing is excited to announce these Hot New Releases for this week!
Each of these are available at your favorite bookseller or online starting this week.

Contributor: Justhy, D

Annotation: The Billion Dollar Byte equips high-level business people and technologists with the tools and strategies to leverage Big Data to drive ethical “Good Profit.” Traditional legacy companies need a framework for making data strategy central to their business models in the same way that the newer Digital Native companies have. The Billion Dollar Byte provides that framework by providing concrete models for creating smart data infrastructures, accurately weighing the value of data and data systems, investing in the right technologies, hiring entrepreneurial people with tech skills, leveraging the full value of data, and much more. It aims to help companies aligns their data strategy with their business model. There is a special importance placed on attracting and retaining the right entrepreneurial-minded technologists that can help leverage data for profit.

Contributor: Kenny, Paul J

Annotation: Almost everyone likes to socialize over a meal. Supper clubs that bring people together to enjoy a meal are natural enablers. The concept of supper clubs (hosting regular dinner parties) seems simple, but the “how to” can be daunting.

Impromptu Friday Nights shows the reader how to set up supper clubs, provides options for different club formats, from large and formal to small and informal, and includes sample menus with recipes.

Author Paul J. Kenny and his wife have been in many different types of supper clubs for most of their adult lives. They have been in large, formal clubs, small, informal ones and several others in between. Through these experiences, Paul has learned what works for a group and what doesn’t. As part of these clubs, he has been writing menus and recipes for years. He is a foodie and comes from a long line of foodies who love to entertain.

Contributor: Taylor, Jason

Annotation: The ultimate game plan for winning the game of parenthood.

Contributor: Mutomba, Martha

Annotation: An inspiring and unforgettable account of struggling with negative thinking and overcoming a multitude of personal barriers to eventually heal old wounds, awaken to the truth of life, and discover one’s purpose in the world.

Contributor: Oppegard, Kathy

Annotation: Imagine what having more advocates could do for environmental organization: more engaged volunteers, more political wins for conservation, more financial support, and more enthusiastic collaborations. The U.S. is fortunate to have people from many different cultures and ethnicities, yet so many of these good folks have not been invited to full participation in the green movement.

Fool Willing is a playful, practical guide for welcoming and including all communities at the “green table.” Putting a happy little kid, a salsa-dancing event planner, and Jane Goodall in the same room, Fool Willing would be what they would write together. Its light-hearted voice invites readers to bring playfulness and practicality as they make advances for people and the planet. Author and certified Martha Beck Life Coach, Kathy Oppegard helps people in environmental organizations bring communities into full participation in their organizations and volunteer teams. She has coordinated hundreds of volunteers for multiple events.

Dig in and get ready to have more fun and be more effective as you grow your community in your green organization today!

Contributor(s): Berenyi, Cokie (Author); Brower, Lee (Foreword by)

Annotation: The must-have guide for any entrepreneur who wants to turn every day into the Perfect Day.

Hot New Releases for January 30th 20182018-02-03T02:08:33-05:00

Morgan James Radio Episode 22: Secrets to Creating a Successful Future with Skip Prichard

Morgan James Radio Episode 22: Secrets to Creating a Successful Future with Skip Prichard

Skip Prichard knows how to make mistakes.

Drawing from real-life wisdom gleaned from a successful and wide-ranging leadership career, from decades of studying leadership psychology, and from over 1,000 interviews with the most successful people in life and business, Skip Prichard has crafted an inspiring business story that will keep you learning.

Skip says ‘we often learn from other people’s mistakes and struggle than their successes.

Join me as we learn from Skip.

Morgan James Radio Episode 22: Secrets to Creating a Successful Future with Skip Prichard2018-01-22T22:20:56-05:00

2018 Writing Resolutions: Small Steps = Big Results

2018 Writing Resolutions: Small Steps = Big Results

In addition to achieving a 6-pack, paying off debt, and spending quality time with your fish, it’s crucial that creatives make specific goals for their projects. Most of us don’t have an editor begging for pages with a 6-figure book deal on the table, or an audience waiting on pins and needles to read our latest work. We run our own writing schedule and decide how long it should take for our inspiration to spill onto the page.

While many have listed “write more” as a 2018 resolution, this vague goal could leave us in front of the computer scratching our heads. It’s important to set a specific objective based on our needs, schedule, and resources so we’re moving forward with our projects (and craft) in the most efficient way possible. Here are steps to create direct action that will help make your resolution a reality.

Stay Consistent

More important than the amount written on the page is the consistency in which it is written. We’ve all had periods where the words flow like honey – the gods above have hand-delivered a beautiful story and told us exactly what to say and how to say it. But when the fairy dust settles, we’re often left staring at a page of manic words with no idea what to do with them.

Consistency is what separates the men from the boys. It’s the difference between a hobby and a profession and it’s how anything great is made. In “The War of Art” by Steven Pressfield, he referenced Somerset Maughham’s response when asked if he wrote on a specific schedule or only when stuck by inspiration.

“I write only when inspiration strikes,” he replied. “Fortunately it strikes every morning at nine o’clock sharp.” 

If you haven’t created a writing schedule or are struggling to maintain the one you have, start small. The act of sitting down and writing is a muscle – even before the writing begins – so you’ll want to train your body and mind on what that feels like. Every. Single. Day. Keep tweaking your process and recognize what works and what doesn’t. Talk to your colleagues and see what they do. Strive for consistency and water your project daily.

Stay Accountable

It takes a village to raise a child and it takes that same village to grow your baby – project that is. Don’t go at it alone. After you’ve identified what you want to accomplish, bring in backup. A motivated friend dedicated to your success, a professional coach, a family member that’s in your corner – whoever it is, make sure they are invested in you. Get these goals down on paper and give your buddy permission to challenge you. Are you doing enough? Are you too hard on yourself? Give this person the freedom to speak his or her mind (and make sure they’re willing to do it).

Create High-Stakes Deadlines

Raise the stakes on your project deadline by getting someone you admire involved – ideally a writer who is further along in their career and who has expressed an interest in your growth. Ask if they’ll read your work, then give them a specific date and time it will arrive in their inbox. This will not only have you hustle to complete your project, it will help ensure that you’ve done everything in your power to make it as good as it can be on your own. The people we admire are busy, so we want to make the most out of their notes. No one benefits from feedback that could have already been applied had the preparation been better.

Actions Speak Louder Than Words

BAD NEWS: We don’t have full control over our project’s success. (There is no surefire solution to make your book a NY Times Best Seller.

Flying in with GOOD NEWS: We can give our book everything we have for the best possible chance of success.

Dreaming big is what makes America the Promised Land, but without a plan in place, it leaves us lying in bed staring at the ceiling. The goal to become a NY Times Best Seller isn’t a plan of action – it’s a dream. What tangible steps can you take toward the finish line?

If you want to turn your novel into a TV show, for example, the first step would be to reformat your book into a script. After that, you’ll need a pitch document, you could take meetings with people in that industry, then research other authors who have taken a similar path for inspiration. Constantly ask yourself: What ACTION can I take to get me there?

Make Adjustments

Be diligent, but not delusional. If what you’ve been doing hasn’t worked for an extended period of time (meaning there has been no progress), it’s time to change it up. Be very honest with yourself about your ability, the projects you’ve created, and the time and energy you’ve invested toward your goal. Now, more than ever, you must start thinking outside the box. Sometimes we get so stuck in the traditional way of doing things that we miss opportunities to go in through the backdoor.

Bring in outside support. Hire a coach or mentor to help you make positive adjustments. Experienced people who know the industry you’re in have the ability to see things that you couldn’t possibly see. Sometimes we need to take a few steps back before we can leap forward, but as long as you’re willing to learn and grow, you’ll find a way to get there.

David L. Hancock
Founder, Morgan James Publishing

2018 Writing Resolutions: Small Steps = Big Results2018-01-19T16:53:33-05:00

Hot New Releases for January 16th 2018

Morgan James Publishing is excited to announce these Hot New Releases for this week!
Each of these are available at your favorite bookseller or online starting this week.

Contributor: Gali, Setema

Annotation: An inspiring true story that teaches the reader how to find the courage to succeed when all hope seems lost.

Contributor: Kravitz, Sara

Annotation: How Do You Figure Out What You Want?

Just Tell Me What You Want is for anyone who has ever been told to “follow their bliss” and then immediately wanted to punch that person in the face. Maybe you feel like you should have things figured out by now. Maybe you think things should be better, but you don’t know how to get started. Maybe you would love to work really hard toward something, but aren’t totally sure what that something is.

What if there was actually a way to get you pointed in the right direction? And what if it didn’t involve someone telling you to “follow your bliss”.

Change can be scary. Change can feel risky. But taking a chance is always worth it. Just Tell Me What You Want helps readers take the right steps for them to figure out what they want.

Contributor: Garcia, Mark

Annotation: In How To Become a Rock Star Chef, author Mark Garcia reveals an 11-Step plan on how chefs, restaurateurs, and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line revenue. He is on a mission to help strengthen the message and amplification that these professionals have in the world. Chef Mark believes that when chefs, restaurateurs, and foodies are successful, real change can take place in the world with regards to how we grow, harvest, process and serve food to the public.

Contributor: Neal, Janet M

Annotation: The little book with the big answers to the question “How do you do it all?” for stressed-out women everywhere.

Contributor: Desmarais, Jeremiah D

Annotation: 201 Cutting edge tips, ideas, and secrets to sell more insurance and financial services using the internet.

Contributor: Birks, Amy

Annotation: Coaches learn how to have a successful business by working less and having fun.

Contributor: McLean, Amber

Annotation: Readers learn how to eliminate the things preventing them from bringing their dreams to fruition.

Hot New Releases for January 16th 20182018-01-16T16:54:11-05:00

Hot New Releases for January 9th 2018

Morgan James Publishing is excited to announce these Hot New Releases for this week!
Each of these are available at your favorite bookseller or online starting this week.

Contributor: Boone, Martha B

Imprint: Morgan James Fiction

Annotation: The Big Free describes the medical humor and drama in the life of one of the first women surgeons in the busiest trauma surgery program in New Orleans in 1982. The excitement and dark humor of the inner city emergency room is the background for this coming of age story. Only a great storyteller with inside knowledge can capture the intimacy of the lives of doctors, nurses, and their patients. Readers will laugh and cry and long to know more about the spirited, young, female-doctor protagonist.

Contributor: Sherman, Sandy L

Annotation: An insightful look into the world of Mothers of addicts.

Contributor: Angie, Jill

Annotation: A look into how anyone can be a runner at any size, shape or age.

Contributor: Brown, Karen

Annotation: What fears and limiting beliefs keep you from achieving the life you want? Unlimiting Your Beliefs is a success manual that puts the 7 powerful keys to achievement right at your fingertips so you can make any dream possible for yourself. You already possess the power to achieve anything you desire; unlimit your beliefs to tap into it.

Contributor(s): Azarkman, Jerry (Author); Garcia-Corrales, Ruth (Author)

Annotation: What it Takes, from $20 to $200 Million is the true story of a man who with $20 in his pocket took a product and started selling it door to door, with ADD, not speaking English nor Spanish, but with the determination of making it happen. He identifies an underserved niche and develops a multimillion-dollar operation, selling in Spanish in the USA. This is the story of his family, the struggles, and achievements and in a few steps, it takes all from the start to the developing of a multimillion-dollar business.

Contributor: Parks, Cassie

Annotation: Guide to show business professionals how to double their business without completely giving up their lives.

Hot New Releases for January 9th 20182018-01-16T16:21:53-05:00

Hot New Releases for January 2nd 2018

Morgan James Publishing is excited to announce these Hot New Releases for this week!
Each of these are available at your favorite bookseller or online starting this week.

Contributor: Hart, Rachel

Annotation: The model readers need to learn how to stop drinking and still have fun.

Contributor: Pugliese, Vincent

Annotation: Freelance to Freedom is the book on how individuals can reconstruct their life to create financial and time freedom.

Contributor: Ciocchetti, Corey A

Annotation: Readers learn how to chase authentic success opposed to worldly success embodied by wealth, popularity, and good looks.

Contributor(s): Demopoulos, Ted (Author); Cole, Eric (Foreword by)

Annotation: Geek will only get you so far; for technical professionals, success depends on other equally important skills.

Contributor(s): Piersall, Jeff (Author); Wright, Eric (Author)

Annotation: Some attribute it to Aristotle, but whether the great Greek philosopher said it or not doesn’t affect its timeless truth. “If you want to avoid criticism, all you have to do is say nothing, do nothing and be nothing.” If on the other hand, you decide your life is purposed for something worthy and being on the playing field is preferred to sitting in the stands, there is something you are sure to encounter; what Jeff Piersall and Eric Wright call “barking dogs.”

Dogs Don’t Bark at Parked Cars illustrates this encounter as the voices that find fault, who don’t think it’s possible, who are unable to see a future alive with opportunities waiting to be seized. They are the ones governed by fear instead of faith. Unfortunately, many times the loudest of these barking dogs are kenneled right in most people’s own heads. For Jeff and Eric, that priceless quality is wisdom. It goes beyond knowledge or aptitude and transcends this era of cultural and technological hyper-change, with principles that are timeless.

Contributor: Zechmann, Michael

Annotation: Working in the financial services industry for the past decade, Michael Zechmann has met a lot of people looking to make some extra money right now. Usually, they aren’t looking for a new job or to switch careers, they just need to make more money. This includes retirees, stay at home parents, or the average working family trying to save extra money. More Money Now teaches everyone how to find multiple ways to make money that they will actually enjoy doing.

Contributor: Lazinsky, Debbie

Annotation: Shows readers how they can lose weight without being on a diet.

Hot New Releases for January 2nd 20182018-01-09T16:31:30-05:00

The Best Books of 2017

Picking the Best Books of 2017 is as hard as asking us which of our children are our favorites (depends on the day)! However, we think you’ll love these just as much as we do.
The criteria is based on sales, impact, reach, message and potential for a great relationship with the reader. If you love them, tell your friends. If you don’t, move on and we never had this conversation.
And are the top 10 titles of 2017…
1.  Dotcom Secrets: The Underground Playbook for Growing Your Company Online

Brunson, Russell    $19.95  4/28/2015

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

2. Running on Empty: Overcome Your Childhood Emotional Neglect

Webb, Jonice $19.95  10/1/2012

Running on Empty is the first self-help book about Emotional Neglect: an invisible force from your childhood which you can’t see, but may be affecting you profoundly to this day. It is about what didn’t happen in your childhood, what wasn’t said, and what cannot be remembered.

3. Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

Brunson, Russell $19.95 6/6/2017

Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

4.  On the Clock

Enochs, Tim and Tollner, Bruce    $16.95   1/10/2017

On The Clock is an all access pass into the world of country music and into the grueling process leading up to the NFL Draft. Through the eyes of football sensation Adam Alford, see how he and his country music star dad battle through the trials of adversity while pursuing their passions in life. Feel Adam’s pain through a tragic loss in his life and the unsettling reality of his dad’s arrest in connection to a murder. Discover the practical wisdom used to change the trajectory of both of their lives.

5.  Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life

Walker, Jeff    $17.95    6/24/2014

Launch will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

6. How to Write Copy That Sells

Edwards, Ray    $17.95    2/16/2016

How to Write Copy That Sells is for everyone who needs to write copy that sells including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming salesy can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

7.  Eat Wheat: A Scientific and Clinically-Proven Approach to Safely Bringing Wheat and Dairy Back Into Your Diet

Douillard, John    $21.95    1/10/2017

Are you gluten-free or dairy-free? If so, you might not have to be. Eat Wheat is a scientific and clinically-proven approach to addressing food intolerances. After 3.4 million years of eating wheat and only 500,000 years of hunting meat, humans are actually genetically better equipped to eat wheat than meat. This book is your guide to safely bringing wheat and dairy back into your diet.

8.  The Irresistible Consultant’s Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom

Fields, David A.    $18.95    4/18/2017

Though it’s a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build lucrative, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems.

9.  The Paleo Cardiologist: The Natural Way to Heart Health

Wolfson, Jack    $21.95    6/2/2015

The Paleo Cardiologist is a tell-all book of heart health. You will learn about the problems with modern heart care, the real causes of cardiovascular disease, and ultimately, the way to prevent it. This is truly a complete guide to heart health allowing the reader to search for the cause of heart problems, not just settling for the Band-Aid approach of treating symptoms.

10.  The Premed Playbook Guide to the Medical School Interview: Be Prepared, Perform Well, Get Accepted

Gray, Ryan    $19.95    6/6/2017

The Premed Playbook: Guide to the Medical School Interview is the only book needed to prepare premed students for their medical school interviews. It covers traditional interviews as well as the multiple mini-interview or MMI. Through interviews with Admissions Committee members and others, Dr. Gray has compiled the most comprehensive book on this subject. Premed students want to know what to expect, but more importantly, they need to see examples of what successful applicants have done. The Premed Playbook not only gives them close to 600 potential interview questions, it also gives them real answers and feedback from interview sessions that Dr. Gray has held with students.

They are all available from your favorite bookstore!

The Best Books of 20172018-01-09T17:00:57-05:00
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