NEW YORK—October 16, 2018—Morgan James’s new release, The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn, provides fresh perspectives on the principles of Hollywood storytelling, adapted by one of Pixar studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
Movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar, The Simpsons animator and Story Artist, Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers and creatives in the business world and beyond. He has extensive experience in the world of storytelling due to helping develop the award-winning movies Toy Story, Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, UP, Toy Story 3, and Monsters University.
Matthew Luhn is one of the leading creative forces at the world-famous Pixar Studios, therefore, within The Best Story Wins he is able to give a fresh perspective on the principles of great storytelling for those in the world of sales, marketing, speaking, politics, and branding. He translates unique Hollywood storytelling methods to corporate, business, and marketing audiences. Readers are able to see an insider’s perspective on creative techniques and strategies to make an average story into a great storytelling.
A combination of Matthew Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Hollywood films to help business minds embrace the power of storytelling for themselves.
If you would like more information about this topic, or to schedule an interview with Matthew Luhn, please call Nickcole Watkins at 516.900.5674.
About the Author: Matthew Luhn is a writer, story branding consultant, and keynote speaker with over 25 years of experience creating stories and characters for Pixar Animation Studios and beyond. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille, and other films and TV shows currently in development. Alongside his story work in Hollywood, Matthew trains CEOs, marketing teams, directors, and other professionals on how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew attended the world-renowned Character Animation department at Cal Arts in Los Angeles and holds a BFA in Illustration from the Academy of Art University in San Francisco. He currently resides in Oakland, California.
More About This Title: The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn will be released by Morgan James Publishing on November 27, 2018. The Best Story Wins—ISBN 978-1642790207—has 164 pages and is being sold as a trade paperback for $17.95.
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)
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