NEW YORK—August 21, 2018—Morgan James’s new release, Cadence: A Tale of Fast Business Growth by Pete Williams, reveals Williams’s proven framework for business transformation and growth through an engaging and entertaining parable.
Too often business books are dry, rigid, and downright boring. Readers don’t absorb the content because the presentation fails to capture their interest. Entrepreneur and business advisor, Pete Williams changes the business book paradigm by offering his tips and insights in the unique form of fable. Cadence tells the story of JJ, a triathlon coach who retires from teaching to open a bike shop, and Charlie, an athlete JJ coaches who helps him turn things around when the shop struggles. Williams’s “7 Levers” approach to business growth is conveyed as JJ and Charlie go through seven key “10% Wins” that ultimately save the bike shop.
Millions of new small businesses open their doors every year globally, and more than half fail within the first few years. The hopeful entrepreneurs that run these businesses don’t see that success and business growth can be as simple as tweaking small things they’re already doing and achieving small wins that amount to big success. Through the story of JJ and Charlie, Cadence demonstrates common small business challenges and provides a practical list of dos and don’ts that have the power to transform any struggling business.
Already the winner of numerous book awards, Cadence is as captivating as it is challenging. The story format explains key business concepts in layman’s terms rather than technical jargon. Williams’s “7 Levers” are down-to-earth, easily applicable principles that novice and experienced entrepreneurs can adapt to their business models. Cadence is the guide entrepreneurs need to maximize profits and find their stride in business.
If you would like more information about this topic, or to schedule an interview with Pete Williams, please call Nickcole Watkins at 516.900.5674.
About the Author: Pete Williams is an entrepreneur, advisor, and marketer. Pete is a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, Small Business ICON recipient, and Australian Business Award Winner for Marketing Excellence. He is the co-founder of numerous businesses across varying industries, from telecommunications services to eCommerce. FORBES recently said Pete is “One entrepreneur today that every marketer should be modelling”. Also, INC describes him as “a savvy marketing strategist.” Pete is also a Professor of Practice at Deakin University, Australia. He currently lives in Melbourne, Australia.
More About This Title: Cadence: A Tale of Fast Business Growth by Pete Williams, will be released by Morgan James Publishing on November 20, 2018. Cadence—ISBN 978-1600379703—has 176 pages and is being sold as a trade paperback for $16.95.
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)
# # #