NEW YORK—February 5, 2019— Morgan James’ newest release, Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science, is written by Adam Morgan. Adam draws from extensive knowledge and experience from the advertising and marketing industry to present scientific proof that creative advertising is better for the bottom line. Sorry Spock, Emotions Drive Business is for creative professionals, creative decision makers, digital marketers, and others that use creativity and art as their source of income.
For decades, marketers have debated over the value of creative ideas. Some believe creativity adds more impact, others believe it to only be window dressing. With the rise of data-driven marketing, that divide is only increasing. Today, more than ever, creative professionals need to establish the relevance of creative advertising. Adam provides new scientific information coupled with his many years of experience in the industry to provide an answer to the question of creative advertising’s relevance. Adam has published many articles on managing creative teams and data-driven creativity, helping both creative professionals and digital marketers. Sorry Spock, Emotions Drive Business is the culmination of his efforts to help others in the industry.
Sorry Spock, Emotions Drive Business finally presents proof that emotional ideas work better than boring, logical messages often encountered. It teaches readers how the brain is designed to process creative ideas and makes creative ideas less mysterious and helps business leaders understand how they work. Sorry Spock, Emotions Drive Business includes real-world examples to better integrate creativity into the business processes. Adam gives both creative professionals and marketers research to support and prove the value of creativity to stakeholders. Overall, Sorry Spock, Emotions Drive Business reveals how data-driven marketing and creative ideas can work together to create a harmony of success.
Adam Morgan’s book, Sorry Spock, Emotions Drive Business, inspires a greater understanding of how people think and how to make deeper customer connections. The two-decade long debate in marketing over the relevance and success of creative ideas in advertising has been settled, and Adam gives readers a blueprint for how to proceed in A Return on Ideas.
If you would like more information about this topic, or to schedule an interview with Adam Morgan please call Nickcole Watkins at 516.900.5674.
About the Author: For the past 22 years, Adam Morgan has worked in the advertising and marketing industry. He has worked for many international brands from both an agency and company perspective. His creative work has won awards from the One Show to local Addys. He was named one of the 40 under 40 business leaders by Utah Business Magazine, and Advertising Professional of the Year for Utah in 2014 by the American Advertising Federation. Currently, he is a Senior Creative Director at Adobe. Adam resides in Salt Lake City, Utah.
More About This Title: Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science by Adam Morgan, will be released by Morgan James Publishing on February 5, 2019. Sorry Spock, Emotions Drive Business—ISBN 9781642790719—has 238 pages and is being sold as a trade paperback for $17.95.
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)
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