NEW YORK— June 12, 2018—Morgan James’ new business book release, The Franchise Fix: The Business Systems Needed to Capture the Power of Your Food Franchise by Aicha Bascaro, helps readers develop management systems that ensures the success of their franchise. It is geared toward franchises, particularly those who have invested in the food business.
Proven food franchises may seem like investments that are guaranteed to be successful, but with ineffective management systems, any franchise can fail. The Franchise Fix is a guide that shows franchises, step-by-step, how to incorporate systems that will drive their business to its full potential. These management systems allow the franchise to take control and increase profits.
Aicha Bascaro is a 25-year veteran of the food industry. She shares all the secrets she has learned throughout her extensive experience with food franchises in The Franchise Fix. She covers every aspect of running a franchise, including management, hiring, and even marketing. Her guide includes all the information that franchises need to know to prepare their business for the greatest success possible.
If you would like more information about this topic, or to schedule an interview with Aicha Bascaro, please call Nickcole Watkins at 516.900.5674.
About the Author: Aicha Bascaro has been involved in the food industry for over 25 years and is now a consultant for food businesses. She worked her way up from delivery driver to vice president, eventually ran an organization, and started her own business. Bascaro has worked with large food franchises such as Domino’s, Popeye’s Louisiana Kitchen, and Olive Garden. She is originally from Guatemala, but now lives in Atlanta, Georgia with her husband and three children.
More About This Title: The Franchise Fix: The Business Systems Needed to Capture the Power of Your Food Franchise by Aicha Bascaro will be released by Morgan James Publishing on June 12, 2018. The Franchise Fix—ISBN 978-1683507482—has 220 pages and is being sold as a trade paperback for $17.95
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)
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