NEW YORK—March 6, 2018—Morgan James’s new release, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker, teaches marketing professionals how to utilize storytelling in their digital strategy.
The key to effective branding in the digital age is developing dynamic content. Though facts and figures may be effective for proving a point, stories are far more captivating and make for more effective content. Creating Signature Stories teaches brand ambassadors how to introduce storytelling into their marketing platform, and how to create original, attention-grabbing narratives to further the reach of their strategic messaging.
Drawing from his experience as a business strategist and branding expert, David Aaker begins by explaining the power of storytelling to impact and inspire. In each chapter, Aaker supports his findings with case studies that illustrate his brand-building concepts and provide tangible examples for marketing agents to follow. Through these examples, Creating Signature Stories shows readers where and how to find signature stories, evaluate their potential, and leverage them in any digital marketing campaign.
Signature stories are intriguing, authentic, energizing, and persuasive—all the factors needed for a company to stay relevant in the digital revolution. Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires lays out a step-by-step blueprint for incorporating these stories into digital marketing content in a way that increases impact and visibility to potential customers as well as inspiring employees.
If you would like more information about this topic, or to schedule an interview with David Aaker, please call Nickcole Watkins at 516.900.5674.
About the Author:
David Aaker is a marketing, business strategy, and branding expert, having written over one hundred articles and eighteen books on these topics that have cumulatively sold over a million copies. He is Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, and the Vice-Chairman of Prophet, a global brand and strategy consultancy. David has won several career awards for his contributions to the field of marketing, including the Paul D. Converse Award, the Vijay Mahajan Award, and Buck Weaver Award. He is also an inductee to the NYAMA Marketing Hall of Fame. In addition to his career pursuits, David is an avid biker and aspiring golfer. He currently resides in Orinda, CA.
More About This Title:
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker, will be released by Morgan James Publishing on March 6, 2018. Creating Signature Stories—ISBN 9781683506119—has 184 pages and is being sold as a trade paperback for $16.95.
About Morgan James Publishing:
Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold.
( www.MorganJamesPublishing.com )
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