NEW YORK—October 3, 2017—Morgan James’s new release, Get Smarter Marketing: The Small Business Owner’s Guide to Building a Savvy Business by Jill Brennan, gives small businesses and new marketers the tools necessary to build up their brand and reap the benefits of a consistently successful marketing program.

 

With the sheer number of brands and sea of marketing activity, it is difficult to make smaller brands and marketing campaigns stand out in the crowd. The top companies have campaign budgets in the hundred-millions, far beyond the resources available to many smaller businesses.  

 

This lack of resources is not a crippling blow to small marketing campaigns. It just calls for smarter tactics. In Get Smarter Marketing: The Small Business Owner’s Guide to Building a Savvy Business Jill Brennan establishes the need to connect with customers to create a smarter, more efficient marketing plan versus a brute force method.

 

Using marketing plans effectively and intelligently requires both consistency and dedication. Without these even the best plan can fail if implemented poorly, requiring good team management and dedicated work from the marketing staff. Jill Brennan shows people how they can approach their customers effectively no matter the market, and apply effective management strategies in order to transform how they approach selling their brand to a larger audience.  

 

If you would like more information about this topic, or to schedule an interview with Jill Brennan, please call Nickcole Watkins at 516.900.5674.

 

About the Author:

Jill Brennan has worked in, with and for small businesses for over 20 years.  As the founder of Harbren Marketing, she has generated thousands of leads and sales for businesses in very competitive niches.

 

She has generated thousands of leads and sales for businesses in very competitive niches. This practical experience is underpinned by a Bachelor of Arts and post-graduate qualifications in International Marketing. She is a regular contributor to Smallville, a blog for small businesses that think big, and has written articles for national publications.

 

After realizing there was a gap in the market for mentoring and training to empower small businesses to develop their own marketing, she has focused her efforts on providing businesses with the knowledge and guidance to up-skill and shape their own marketing.

 

More About This Title:

Get Smarter Marketing: The Small Business Owner’s Guide to Building a Savvy Business by Jill Brennan, will be released by Morgan James Publishing on October 3, 2017.The Secrets of Business Mastery—ISBN 978-1683503927—has 226 pages and is being sold as a trade paperback for $17.95.

 

About Morgan James Publishing:

Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)

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