Over 70% of author crowdfunding campaigns fail, but you can beat the odds if you embrace your role as chief marketing officer of your book.
Crowdfunding can market and presell your book. Since most books fail to turn a profit, the ability to raise money and reader enthusiasm before expenses is a valuable resource.
However, authors have a poor track record doing it. Over 70 percent of author crowdfunding campaigns fail, and many authors who have tried crowdfunding have nothing to show for it.
Read on from the Source: Crowdfunding Usually Doesn’t Work for Writers—But It Can | Jane Friedman