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Morgan James Publishing
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Traditional Publishing
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Self or Vanity Publishing
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Author Rights
| Author Maintains the Copyright
| Publisher Maintains the Copyright
| Author Maintains the Copyright
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Time to Market
| Books are brought to market usually in 3-6 months or sooner if logical
| Books are brought to market usually in 18-24 months
| Books are made available to the author usually in 3-6 months
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Royalties and Advances
| 20% Royalty across the board of Net sales, Paid Monthly
($20 Retail - $10 Average Net Sale = $2 royalty) and No advances paid
| Average of 4% to 15% Royalty, depending on mode of sale and is typically based on Net sales, paid twice a year, with an average advance of $1,500
| 20% to 100% of net sales depending on whether you do it yourself or use a publishing service company with no advances paid, but typically a $10,000-$15,000 cost
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Design, Editing, Printing
| Books are given a custom designed interior and cover and all printing costs are covered. Authors provide a fully edited, proofread manuscript that we then perform an Editorial Analysis on to ensure quality
| Books are given a custom designed interior and cover and all printing costs are covered. Publisher typically takes over editing and final manuscript content and quality
| Authors assume all cost associated with design and printing. An author services company may offer template driven designs or custom design services to purchase
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| Bookstore Distribution | Full Bookstore Distribution both online and off via Ingram Publisher Services
| Full Bookstore Distribution both online and off via Ingram Publisher Services or other reputable distribution solutions
| No Bookstore distribution or limited online availability unless author hires distribution company directly
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Continuing Education
| Enrollment into The Entrepreneurial Author University
| No Continuing Education
| Typically no or expensive continuing education
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Author Book Discounts
| Author may purchase books basically at print cost with volume and quantity discounts passed on to the authors
| Typically 50% of retail price and typically limited to a certain amount
| 20%-65% off retail price depending on format and quantities purchased
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Group Health Coverage
| Availability of Employee Group Health and Associated Benefits like IAB, Aflac, Blue Cross Blue Shield, depending on author residence
| Not offered
| Not offered
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Return Rate
| Average of less than 15% bookstore return rates which are then restocked for resale, offered to the authors, or donated to Habitat for Humanity
| Average of 40% bookstore return rates which are usually shredded for the tax benefit
| Books are typically sold on a non-returnable basis and are not available in bookstores
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PR Support
| Publicity Manager writes and sends out Press Releases and over $8,000 PR sponsorship at Planned TV Arts
| Unless author is one of the top 6%, no PR Support is offered
| No PR support is provided
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Marketing Budget
| Over $60,000 of co-operative marketing monies is made available to the authors on every book published
| Unless author is one of the top 6%, no Marketing Budget is offered
| No Marketing Budget is offered
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Partner Status
| Authors are treated as valuable partners in the process and are the most important member of the mastermind group created for each project accepted
| Authors are sometimes treated as a partner
| Authors are treated as a customer
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Giving Back to the Community
| 1% of all sales across the board is donated to Habitat for Humanity and speaking opportunities available as well as international recognition for charitable works
| No cause related marketing is typically associated at the publisher level
| No cause related marketing is typically associated at the publisher level
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